Support Our Sommeliers (SOS)
How to Help Sommeliers and Restaurant Employees During the Pandemic
Crimson Wine Group has initiated a program that will help out-of-work sommeliers and, at the same time, will promote online sales. Somms from the across the nation recruited to participate in our Support Our Sommeliers (SOS) program will create videos on select wines and share them with their social media followers.
Each sommelier will receive a stipend for creating the videos as well as a small commission on the wine sales. We will also donate a small percentage of sales to CORE (Children of Restaurant Workers), who has set up a Covid-19 fund for those in the service industry facing an economic or health crisis.
We hope to build a strong community with somms and restaurants across the country while so many businesses remain closed during shelter-in-place directives. We rely heavily on the restaurant community’s support and are committed to providing support to help get the community through the challenges that lie ahead.
Information for Consumers
Consumers who see the videos on social media will reference the sommelier when they order wines. All wines are eligible for supporting the sommeliers and for the donations to CORE. Simply use the “source code” and select the sommelier’s name during checkout.
Information for Somms
Participants need to be working somms in a restaurant and have an Instagram account of at least 500 followers. One pre-approved video per brand must be posted to Instagram with the brand tagged and the hashtag #supportoursommeliers. The videos cannot exceed one minute.
How are Somms chosen to participate?
Interested sommeliers should send an email to Marketing@CrimsonWineGroup.com for an information packet.
What do I need to do to participate?
Each sommelier must produce a one-minute (no longer) video per wine and post to Instagram. Videos need to be pre-approved. Further details will be sent in a packet, email Marketing@CrimsonWineGroup.com
How much is the stipend?
Sommeliers are paid on a scale based on their Instagram followers.
Is there an application process?
Those interested should send an email to Marketing@CrimsonWineGroup.com stating their name, restaurant, city, and Instagram name.
How do I request wine?
Once a sommelier is approved to participate, wine will be shipped directly.
How do I submit videos?
Videos shall be placed in Dropbox, Google Docs, or some other file transfer application.
Brands participating in this program include:
CORE: CHILDREN OF RESTAURANT EMPLOYEES, a non-profit organization dedicated to serving food and beverage service employees with children, who are faced with a health crisis or a natural disaster and in need of help.
CORE Gives Website
COVID-19 CORE: CHILDREN OF RESTAURANT EMPLOYEES is dedicated to serving food and beverage service employees with children diagnosed with medical illness, injury, a death, or impacted by a natural geological disaster. As the world faces the biggest pandemic in our lifetime, we want to continue to honor our mission by providing support to food and beverage service employees, with children, who have been medically diagnosed with COVID-19. Documentation is required. If you are diagnosed with COVID-19, apply here: CORE 2020 Application. You may also be eligible if a family member is diagnosed. See resource center.