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Leadership

Jennifer Locke

Jennifer Locke Chief Executive Officer

With extensive global experience in the fine wine sector, Jen joined Crimson Wine Group as its Chief Executive Officer in December 2019. She brings to the company inspirational leadership skills and an industrywide reputation for delivering results and leading high-performing teams in a collaborative and innovative style. Prior to joining Crimson, Jen was Senior Vice President of U.S. Luxury and Direct-to-Consumer Sales, Americas, at Treasury Wine Estates (TWE), a publicly traded global wine company, based in Melbourne, Australia. A Northwest native, Jen previously was Director of National Wholesale, Export and Direct-to-Consumer Sales at Willakenzie Estate and was Pacific Senior Regional Sales Manager at Chalone Wine Group. She began her hospitality industry career more than 20 years ago as a wine buyer and training manager at several fine-dining restaurants in Seattle.

 

Nicolas Quille

Nicolas Quille MW - Chief Winemaking & Operations Officer

Nicolas Quille was most recently General Manager and Head Winemaker of Banfi Vintners’ boutique portfolio of wineries in the Northwest U.S. He spent the last 26 years in a variety of winegrowing positions in both France and the United States. In addition to his role with Banfi, his U.S. experience includes winegrowing and management positions with Pacific Rim and Bonny Doon. Prior to moving to the United States, Nicolas worked in Burgundy (Antonin Rodet and Domaine Prieur), Provence (Domaine de la Courtade), Champagne (Laurent Perrier) and Portugal (Taylor’s Port). He holds a master’s degree in Enology from the University of Dijon, Burgundy, a master’s degree in Sparkling Winery Management from the University of Reims, Champagne, an MBA from the University of Washington and is a member of the prestigious Institute of Masters of Wine.

 

Karen Diepholz

Karen Diepholz - Chief Financial Officer

With a background in consumer products, technology and most recently the wine industry, Karen brings a distinct skill set to Crimson. Karen, who joined Crimson Wine Group in June 2018, oversees all financial and business service functions, ensuring the highest level of quality to support Crimson’s mission of crafting benchmark wines and creating uniquely wonderful wine experiences. Karen came to Crimson from Vintage Wine Estates (VWE), where she was the Chief Financial Officer, overseeing Finance & Accounting, IT, Procurement and Human Resources. Prior to VWE, Karen was the Chief Financial Officer of Equinox Payments, a payment technology company and the Vice President of Financial Planning & Analysis for Hypercom Corporation, a global payment technology company. Karen holds a bachelors degree in Finance from Eastern Illinois University, a MBA from Arizona State University and obtained her CPA Certificate in Arizona.

 

Alexis Walsh

Alexis Walsh - Senior Vice President, Global Sales & Brand Marketing

Alexis joined Crimson in May 2020 to lead the Global Sales and Brand Marketing teams. She is a passionate leader with strong commercial acumen and bottom line focus, and is skilled at aligning sales, marketing and strategy to achieve business objectives. In this newly created position, Alexis brings to Crimson more than 15 years of wine industry experience, most recently as Senior Vice President of Marketing at DAOU Vineyards and Winery. She previously was Vice President of Commercial Strategy and On-Premise for Treasury Wine Estates (TWE) in the Americas, one of the world’s largest wine companies, headquartered in Melbourne, Australia. At TWE Napa for six years, Alexis led a team of 40 professionals across sales, trade and customer marketing, marketing services and education. Prior to TWE, she held various roles in brand management and national account on-premise sales at Trinchero Family Estates in St. Helena. Alexis received her BA from Harvard University and MBA from Haas School of Business at UC Berkeley.

 

Kim Benson

Kimberly Benson  - Vice President, Finance

Kimberly has over ten years of finance experience in a blend of alcohol beverage, consumer packaged goods and financial services industries. Prior to her position at Crimson Wine Group, Kimberly was VP of Finance at Vintage Wine Estates (VWE). VWE is a collection of family wineries based out of Santa Rosa with properties spread across Napa, Sonoma, and Mendocino Counties. Kimberly previously served as the Sonoma State Cellars representative on the Board of Directors for the Wine Business Institute Alumni Council at Sonoma State University as well as Founding Co-Chair of the Sonoma County Finance Roundtable for the Napa-Sonoma Chapter of Women for WineSense. She graduated from UC Davis with a BS in Managerial Economics and received an MBA in Wine Business from Sonoma State University.

 

Alexa Fox

Alexa Fox  - Vice President, Direct to Consumer & Revenue Marketing

Alexa is a Direct to Consumer (DTC) thought leader and change agent, passionate about the direct wine business, and committed to the importance of building strong consumer relationships in omni-channel environments. Alexa has spent the last 15 years working in direct marketing and sales in wine and consumer packaged goods categories. Most recently, she was Senior Director of DTC Marketing and Sales at Treasury Wine Estates where she led the demand generation, direct sales, operations, and direct to collector teams for one of the largest supplier-owned DTC wine businesses in the US. She holds a BS in Marketing from Boston College Carroll School of Management and Grand Diploma in Culinary Arts from the International Culinary Center (formerly The French Culinary Institute).

 

Craig Williams

Craig Williams - Consulting Winegrower

Craig Williams joined Crimson in this role after serving as a member of the company’s board of directors since March 2013. He brings 40 years of experience in the California wine business, including 32 years at Joseph Phelps Vineyards, leaving in 2008 in the position of Senior Vice President of Winegrowing. Under his direction, Joseph Phelps Vineyards earned three 100-point scores from Robert Parker, three Top 10 placements in Wine Spectator’s Top 100, and the coveted Wine of the Year Award from Wine Spectator in 2005 for the 2002 Joseph Phelps Insignia. Williams is also the owner of an eponymous Napa Valley-based winemaking and viticulture consulting firm, Craig Williams Wine Company. A graduate of the University of California, Davis, he holds a bachelor's degree in fermentation science.