A seasoned veteran in the luxury wine and beverage industry, Nathan will report directly to President and CEO Patrick DeLong. In this role, he will be responsible for leading direct to consumer sales for Crimson's luxury wine portfolio.
"The success of consumer direct sales is pivotal for Crimson as it enters its next phase of growth," said DeLong. "We are excited to add Nathan Stern's creativity and innovation to expand our customer base and continuously improve our customer service."
Nathan comes to Crimson from BevMo!, where he was most recently employed as the head of customer relationship management, responsible for developing and implementing an industry-leading CRM and loyalty programs, all direct marketing channels, and leading the insights and customer service teams. Nathan's extensive beverage industry experience includes key roles focused on commercial, marketing and wine supply at companies including Treasury Wine Estates, Foster's Brewing Group, Coles Liquor, and Altria Group Inc.
In addition to his beverage industry experience, Nathan's diverse background includes more than fifteen years in business planning and consulting roles. Nathan holds a Business and Law degree from Victoria University in Melbourne, Australia.